Alton Jones and Ardent: Winning Team Takes the 2008 Bassmaster Classic® Alton Jones, a B.A.S.S. Elite Series pro angler, of Waco, Texas, used Ardent’s XS1000 baitcasting reel to win the 2008 Bassmaster Classic at Lake Hartwell, near Greenville, South Carolina. Ardent, a new American-owned company located in Macon, Mo., produces the only brand of casting and spinning reels made in the U.S.A. and sold in the U.S.A. “Alton could have had his pick of any brand of reel in the world, but he chose Ardent,” said Michael J. Brooks, President and C.E.O. of Ardent. “Alton Jones is one of the many professional and amateur tournament anglers who have switched to Ardent, after once using foreign reels, because of Ardent’s unparalleled high performance and industry best warranty,” Brooks noted. “I have been fishing the Ardent XS1000 exclusively for over two years because it casts farther than any other reel on the market,” said Alton Jones. “I used that extra casting distance to win the Classic. I have used every brand of reel available, and the performance of Ardent is simply the best.” Alton Jones relied on Ardent’s XS1000 to turn his three-day Lake Hartwell performance into a stunning victory with a total of 49-pounds, 7-ounces of bass, more than five pounds over the runner-up’s total. When Alton Jones used Ardent’s XS1000 baitcasting reel to win the 2008 Bassmaster Classic it proved that a U.S. manufacturer of premium fishing reels can go toe-to-toe with foreign manufacturers and win every round. The stage doesn’t get any bigger, nor does the spotlight get any brighter than that of the Classic. Yet on that stage and beneath that spotlight Ardent’s XS1000 baitcaster, thanks to Alton Jones, emerged a star by exceeding all other competitors’ reels in performance, reliability, durability, and comfort, even when gripped for hours on end. Alton’s Bassmaster Classic championship is as important a victory for U.S. manufacturing as it is for professional sports. “Purchase an Ardent reel and you’ll not only improve your own fishing performance, you’ll also be supporting the U.S. economy by creating manufacturing jobs right here in the U.S.A.,” said Michael J. Brooks. The Ardent XS1000 reel and Ardent’s #1 rated synthetic lubricants Ardent Reel Butter Oil and Grease are available through a rapidly growing network of authorized dealers in the U.S. and Canada. A full dealer directory is provided on Ardent’s website, www.Ardentreels.com . Look to Simply Fishing Magazine’s June-July issue for more on Alton Jones, the Worlds Best Bass Fisherman. Share in his excitement and learn more about the person, Alton Jones

by Bob Mehsikomer The Yanna, your home base Simply Fishing in Brazil Extreme Brazil Peacock The Peacock Bass, which by the way isn’t a bass at all, is without question one of the hardest fighting freshwater fish alive. From the word go, fishing peacocks will be an experience. It will more than likely take you first to your local retailer, long before you make your first cast. Fishing these fish successfully simply requires heavier equipment than any bass fisherman would normally carry. The lures of choice for these giants would alone be too much for even the heaviest of bass gear, and it doesn’t stop there. Picture yourself pulling a twenty pound smallmouth out from beneath your favorite fishing pier. Well, you can expect ten times that when you hook one of these awesome monsters within the complex root system of any one of a billion trees lining the banks of the remote Amazon drainage. In short, if done properly, it will be an experience of a lifetime.